Gelati Sky

How do you take an existing, award-winning design and make it better? Our client recently purchased the Gelati Sky business and immediately set upon updating the Brand as it was lacking ‘clarity’. The images were lovely, but the feedback indicated that the customer had no idea what the product was. WSID was tasked with developing a brand identity, updating packaging, creating point-of-sale print assets, and updating the company website. We believe we succeeded in combining the new branding with the original, award-winning theme to create something truly unique.