The Milk Guys

What do you name a business that only sold milk? A client who has been with WSID for more than 20 years needed to rebrand his business as a fun, readily recognisable entity. We combined hand lettering with a stylised G to create a face that most people associate with a smile by taking inspiration from his handwriting. Due to its success, the company added a food service and goods with individual branding, doubling turnover. Both of us are still grinning.