Sgt Bakers

Sgt Bakers

The opportunity to create something truly nonconforming in the outskirts of a major city does not come along very often. When Sgt Baker arrived, our imaginations went into overdrive. The entire concept was inspired by the rustic potato farmers of yesteryear, with their farms, tool sheds, and hard way of life. We were overjoyed when our concept was finally given the go-ahead. All branding, store concept, interior design, packaging, and all subsequent promotional marketing and print assets were handled by WSID. The outcome was thrilling, and another store opened soon after.