Gradi

Gradi

The Gradi project was one of WSID’s all-time favourite branding projects. Our initial goal was to determine the brand’s origin. We accomplished this by creating a brand identity based on the discovery of a distressed, rustic shield in Naples, the birthplace of pizza.
The rustic and dynamic representation of the shield served as a symbol for leadership and strength. The shield and design palette, when combined, provided a visual expression of the company that was both respectful of its history and capable of delivering on its promise of continuing the Napolitana tradition. Which it has done and continues to do. Our Gradi branding will always be remembered for what it was. Unique, daring, and sincere.