Crackerjack Foods

Crackerjack Foods

Crackerjack Foods’ principal approached us with a simple brief. Reimagine an Australian icon as a modern, desirable brand that appeals to both traditional customers and the ‘gastro’ pub scene. The Crackerjack brand relaunch, which included image design, photography, print, and packaging, was a success, and its products are now available in supermarkets across the country.