We design the strategy, the concepts and the products that enhance brands.
We don’t design for design sake or believe ‘on trend’ is sustainable. We design purely to create brands that surpass the expectations of our clients.
Branding & Image Design
A great brand should be constantly evolving. Brands that are strong and healthy can quickly become irrelevant if the business acts in opposition to their core promise.
We analyse current market trends to find a unique perspective to potential areas of future growth and develop consistent brand messaging at all consumer view points through image design, retail design, product packaging, promotional materials, and electronic communications.
Finally, we live your brand as the consumer lives it; how they interact with your products, what they see when they walk through your space, what they identify in your logo and image design and whether they respond to your marketing material. We handle the connection between all of these areas in order to deliver your promise through a series of experiences.
A successful brand should be:
Please take the time to view some of the branding projects we’ve worked on and contact us to find out how we can take your business to the next level.
From influencing public opinion, to starting a conversation, to amassing hundreds of likes on Facebook, to driving sales, to breathing new life into tired brands. All that and dozens of other marketing strategies come under the umbrella of Corporate Communications.
Targeting key stakeholders including the media, Government and customers new and old with the messages you control is more important than ever. Positive word of mouth endorsement has always been – and will always be the aim of any marketing campaign. But the stakes are now that much higher. The rise and rise of social media means that your messages – or your mistakes – can go viral overnight.
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WSID can help most retailers regardless of size, trade history, whether they’re a start up or still in the planning process. Our expertise has breathed fresh life into many popular retail stores who had ambitions to grow or those who were looking a little tired. We offer four principal services: Consultancy, Concept Development, Concept Implementation and Store Development.
Drawing on many years of retail experience, we focus on “how to” create a brand, implement strategy, design and implement a store fit out and of-course, design the specialist areas from IT, branding, creative and signage. Using the consultancy services of WSID is a cost effective way to get an objective view of today’s retail trends from a company that has been a part of national franchises, as well as boutique corner stores.
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Do you still think you don’t need a website? Is your current website a true reflection of your brand? Business owners today are waking up to the importance of their website’s design in the overall branding of their business. WSID can design and implement your next website to ensure that it not only looks great, but is optimised for today’s most popular search engines. To make an impact in a competitive environment, your website needs to stand out from the crowd while having a user friendly layout. That’s why we believe website design matters.
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